Maison Vogue
A complete visual identity system for a luxury fashion house — logo, type system, and brand guidelines.
Maison Vogue
Brand Identity
2024
BrandingTypography
Design Portfolio
Crafting
meaningful
design.
I'm a product & brand designer based in New York, helping companies build bold visual identities and seamless digital experiences.
48 hrs
Average first draft turnaround
100%
Projects delivered on time
3.2×
Avg. conversion lift for clients
$0
Revisions until you love it
Selected Work
Recent Projects
Aura Wellness
Fitness tracking app design with an intuitive dark-mode interface and personalized insights.
Aura Wellness
Product Design
2024
MobileUX/UI
Atelier Home
High-end furniture store e-commerce experience with a warm editorial aesthetic.
Atelier Home
Web Design
2023
E-commerceWeb
Monograph
A quarterly arts magazine with a bold editorial identity built around strong type and monochrome imagery.
Monograph
Editorial Design
2023
PrintEditorial
Pave Finance
Modern brand identity for a fintech startup — cards, collateral, and digital brand system.
Pave Finance
Brand Identity
2023
FintechBranding
Wayfarer Icons
Custom icon and illustration system for a travel tech platform with 200+ assets.
Wayfarer Icons
Illustration
2022
IconsIllustration
About Me
Available for Projects
Design is how I make sense of the world.
I'm Alex Morgan, a multidisciplinary designer with over 8 years of experience crafting brands, products, and experiences that resonate. My work sits at the intersection of strategy and aesthetics — I believe great design must be both beautiful and purposeful.
Previously at Pentagram, Huge, and IDEO, I've partnered with global brands and ambitious startups across fashion, tech, finance, and culture. I bring a rigorous conceptual process and an obsessive eye for detail to every project.
When I'm not designing, you'll find me hunting for rare vinyl, exploring art exhibitions, or teaching type design workshops.
Disciplines
Brand IdentityVisual SystemsUI/UX DesignArt DirectionTypographyMotion DesignDesign StrategyIllustrationPrint Design
Tools
FigmaAdobe SuiteFramerWebflowBlenderPrinciple
Testimonials
What clients say
“Alex completely transformed how we present our brand. The identity system she built is both timeless and deeply expressive — it’s become the backbone of everything we produce.”
SL
Sophie Laurent
Creative Director, Maison Vogue
Trusted by
Maison VogueAura WellnessAtelier HomePave FinanceWayfarerMonograph
Get in Touch
Let's create something together.
Whether you have a project in mind, want to discuss a collaboration, or just want to say hello — my inbox is always open.
Location
New York, NY — Available globally
Response Time
Usually within 24 hours